ABOUT
ASURA is an independent creative studio founded by Sam Madhu. We specialise in using a mix of digital tools — like graphic design, 3D, and AI — to create compelling campaigns and visual strategies for our clients.
In a world where there are TOO many visuals, we try to create things with meaning. How do you create something that cuts through the noise? How do you capture an audience in a meaningful and emotional way? These are the questions we ask ourselves every time we sit down to create.
In Indian mythology, Asuras are a class of creatures that are neither good nor bad. Their role and purpose in each story changes based on the context — they can be demons or protectors. Sam grew up seeing masks of these creatures all over her hometown in Chennai, India, so they hold a special place in her heart. That's why the mascot of our studio is a hard-working, creative, chic ASURA.
In a world where there are TOO many visuals, we try to create things with meaning. How do you create something that cuts through the noise? How do you capture an audience in a meaningful and emotional way? These are the questions we ask ourselves every time we sit down to create.
In Indian mythology, Asuras are a class of creatures that are neither good nor bad. Their role and purpose in each story changes based on the context — they can be demons or protectors. Sam grew up seeing masks of these creatures all over her hometown in Chennai, India, so they hold a special place in her heart. That's why the mascot of our studio is a hard-working, creative, chic ASURA.
Sam Madhu is a visual artist based between Berlin, Chennai, and Bengaluru. She studied Design & Technology at Parsons School of Design in New York City and has worked on a variety of creative projects since then.
She went viral on Instagram for her illustrations in the 2010s, and her personal journey is one that moves in step with the internet's own evolution. Since then, she has taught herself 3D and AI, shown her work at the Louvre, created visuals for a rave in Amsterdam, and worked on countless brand campaigns for clients like Adidas, Porsche, Samsung, L'Oréal, and more.
She spends her summers in Berlin and winters in India. Having a foot in both the West and the East helps her balance her interests and create work that bridges the gap between two cultures.
In her free time, she likes to sunbathe in the park, eat gelato with her friends, collect art books, and listen to FKA Twigs.
She went viral on Instagram for her illustrations in the 2010s, and her personal journey is one that moves in step with the internet's own evolution. Since then, she has taught herself 3D and AI, shown her work at the Louvre, created visuals for a rave in Amsterdam, and worked on countless brand campaigns for clients like Adidas, Porsche, Samsung, L'Oréal, and more.
She spends her summers in Berlin and winters in India. Having a foot in both the West and the East helps her balance her interests and create work that bridges the gap between two cultures.
In her free time, she likes to sunbathe in the park, eat gelato with her friends, collect art books, and listen to FKA Twigs.
L’Oreal
The Louvre
Grand Palais
Porsche
Zalando
Reebok
Samsung
Sony Music
@project.asura
@sam_madhu