Midori
Brand Identity, Art Direction, Spatial Design
How do you create a matcha brand or experience that truly stands apart from the rest in an oversaturated market? Midori is a brand which focuses their ethos on two pillars – quality and ethics. They source their matcha from a family-owned farm in Nishio, Japan. The matcha that the brand serves is of the purest quality. No added fluff or adulteration. Just a genuine, honest matcha experience.
The brand offers its customers full and true immersion in a cafe that is styled like a 'matcha bar'. Green ceramic tiles adorn the space from ceiling to floor, and natural light filters in through an opening in the roof – creating a cozy but sleek ambience for connoisseurs of great matcha.
The brand language features tasteful, clean art direction across physical and digital channels. When paired with a classic, elegant serif logo – the result is a brand that feels elevated and honest.